By Tony Wafula, Bugoma
Kisumu, Kenya – Coca-Cola has announced a 17% price reduction on its popular 500ml glass bottle in Nyanza and Western as part of a new regional campaign dubbed ‘Shika Mzito’.
Consumers in the region can now enjoy their favorite Coke, Fanta or Sprite for just Sh 50 down from Sh60 in celebration of the community’s hard work, resilience and vibrant spirit.
The three-month campaign will roll out across ten counties: Kisumu, Homa Bay, Migori, Siaya, Kisii, Nyamira, Kakamega, Bungoma, Vihiga and Busia.
It honors the region’s deep sense of community connections by making their favorite pack affordable and available to be enjoyed by all during this campaign.
“Nyanza and Western are known for their strong community bonds, Coca-Cola’s Iconic 500ML pack has always been a part of these connections,” said Weslene Orwoba, Senior Marketing Manager, Coca-Cola Kenya.
“Whether it’s after a long day in farms, during a break, or while cheering on a favorite football team, these are moments that bring people together and nothing complements them better than an ice-cold Coke.
‘Shika Mzito’ is our way of celebrating those moments and making them even more enjoyable with affordable refreshment,”
Popularly known as ‘madiaba’, the 500ml bottle is being positioned as a symbol of pride and recognition an everyday reward for the region’s unsung heroes: farmers, fishermen, football fans, boda boda riders, teachers, artisans, and many others who uplift their communities in meaningful ways.
Coca-Cola has long been part of the region’s vibrant football culture and community celebrations, in a place proud to be home to legendary teams like Gor Mahia, AFC Leopards, Kakamega Homeboyz, Shabana FC and many more.
“Community is everything in Nyanza and Western regions; and celebrations big or small are part of the culture.
‘Shika Mzito’ is our way of joining in those moments and creating even more reasons to come together,” added Ms. Orwoba.
With this price reduction, Coca-Cola is not just offering value, it’s reaffirming its commitment to the traditions, passions and values that define Nyanza and Western Kenya.
