Thursday, January 30, 2025
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Coca-Cola launches nationwide campaign celebrating shared moments with returnable glass bottles

 

By Daniel Otieno and Faith Anene, Kakamega

Coca- Cola has launched a nationwide campaign to celebrate the return of the iconic returnable glass bottles ((kunywa soda kwa chupa za glasi).

Over the next four days, Western region will be treated to a wave of nostalgia, fun games, and refreshing Coca-Cola beverages. The campaign will then proceed to Nyanza, Coast, Rift Valley, and Mount Kenya.

During the launch of the campaign in Kakamega town, the company management said that the initiative was aimed at rekindling shared moments, drew people from all walks of life, uniting the community through fun games with a refreshing sips from the returnable glass bottles of Coca-Cola.

“I love the Coca-Cola returnable glass beverage because for over 100 years, its taste has never changed,”~ Munyasia

The event, set on the vibrant backdrop of Kakamega’s rich culture, was a trip down memory lane.

Residents reminisced about the iconic glass bottles that have been synonymous with Coca-Cola’s legacy since its establishment in 1886.

A Kakamega resident participating in the launch of the campaign- Photo/Faith Anene/County Splash

For many, these bottles are more than just packaging, they’re a bridge between the past and the present evolving into different sizes and prices to match the customer’s pocket.

Julius Munyasia, one of the participants, could not hide his joy after winning a Coca-Cola T-shirt. “I love the Coca-Cola returnable glass beverage because for over 100 years, its taste has never changed,” he said, emphasizing the consistency that has endeared Coca-Cola to generations.

Ephy Akinyi, another participant, highlighted the brand’s affordability and the quality of its beverages ranging from Coca-Cola, Fanta, Sprite and many more.

“Coca-Cola products especially the 200ml and 500ml packed in returnable glass bottles are very pocket and environment friendly and thus commendable for our climate change agenda. Besides its affordability it’s also healthy considering the preservative gasses, which makes it even more refreshing,” she said

Patrick Toboso, an advocate at Kakamega Law Court, passionately appealed to Coca-Cola to consider establishing a distribution branch in Kakamega. “As Kakamega transforms into a city, a Coca-Cola terminal branch here would not only create jobs but also boost our local economy,” Toboso stated.

Toboso’s vision extended beyond commerce. He appreciated Coca-Cola Company for supporting different talents through sports.

However, he pleaded with the company to consider investing in the region’s education by initiating scholarship programs. “Many children here struggle to afford school fees. A scholarship program would open doors for them to pursue their dreams,” he added.

 

 

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